Baby (0–12 months)

Soft, safe and simple: things that help babies see, grab and explore.

🃏

Newborns see bold black-and-white shapes best.

📚

Safe to chew, crinkly to touch.

🥤

One cheap toy with a dozen uses, from bath to sandpit.

🧸

Tummy time is easier with things to look at.

🦷

Easy to grip and easy to clean.

📚

Thick pages little hands can turn.

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